Our Latest News and Projects

SPAM® Chopped Pork and ham

SPAM® Chopped Pork and Ham Cut is in the can…

Our new campaign focuses on the many ways you can Slice, Dice and cut SPAM to underline its versatility.

Sarsons

Retelling a story inspires new products

Epic Story coming soon.

Kerbang Blog

More Heinz Beanz and less Trump

The iconic line ‘Heinz meanz beanz’ celebrated 50 years in April. Yet Heinz means so much more. This German immigrant whose family is distantly related to the current president was a pioneering industrialist America could have much to learn from today.

Case Studies

The Coca-Cola Company

The Coca-Cola Company

Epic Stories & Short Tales

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Sarson's

Sarson's

Epic Story
coming soon

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SPAM®

SPAM®

Epic Story

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CHAQWA & GEORGIA

The Coca-Cola Company
CHAQWA & GEORGIA

Epic Story

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Muscle Milk

Muscle Milk

Epic Story

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SKIPPY

SKIPPY Peanut Butter

Epic Story

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Bolooba

Bolooba

Short Tale

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Echo Factory

Echo Factory

Short Tale

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The Foundry

The Foundry

Short Tale

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Hovis

Hovis

Epic Story

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New Products

New Product
Development

Short Tales

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Unexpect The Future

Unexpect The
Future

Short Tale

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Zico

The Coca-Cola Company
Zico

Epic Story

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Beautific

The Coca-Cola Company
Beautific

Epic Story

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BRAND STORY BOOKS AND TOOLKITS

Brand Story Books & Toolkits

Epic Stories

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Attraqt

ATTRAQT

Short Tale

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Bordeaux Index

Bordeaux Index

Short Tale

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Strauss

Strauss

Short Tale

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Stagg Chili

Stagg Chili

Epic Story

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Emotion

The Coca-Cola Company
Emotion

Short Tale

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iSpy

iSpy

Short Tale

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Seiko

Seiko Watches

Short Tale

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Powa

Powa

Epic Story

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Wales Coast Path

Wales Coast Path

Short Tale

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Bloomberg TV

Bloomberg TV

Short Tale

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Capital Wales

Capital Wales

Epic Story

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Google Adwords

Google Adwords

Short Tale

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Double Click

Double Click

Short Tale

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Alta Vista

Alta Vista

Short Tale

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Sport Wales

Sport Wales

Epic Story

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Swansea

Swansea City

Epic Story

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SPAMalot

SPAMalot

Short Tale

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University of Wales

University of Wales

Epic Story

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Our Story

We’re a London based creative branding consultancy that works with some of the world’s biggest brands as well as the newest start-ups. We’ve been using story based techniques to position, create, and develop brands for over 20 years. We have combined our experience in classic brand positioning with learnings from traditional storytelling, Hollywood scriptwriting and the latest neuroscience research.

Tale Plot Twist

A Happy Beginning

Our focus on a story-based approach had developed over many years. We had always viewed brands as soap operas, an approach that finally bore fruit while working on a project for The Coca-Cola Company. We were establishing a positioning for Minute Maid Orange Juice (world’s largest Juice brand); the positioning was focused on positive optimism and we created a guidebook for global agencies that followed the ‘nine facets of happiness’ in a storybook format. This positioning was later adopted for The Coca-Cola Company’s main brand and the rest is history. Open Happiness. Cue our development of a brand story system.

The Coca Cola Company - Open Happiness

What We Do

The idea behind all the big ideas...

A Brand Story is the big idea behind all ‘big ideas’. A brand story has archetypal values that stand the test of time. While an idea in execution may tap current fashions or trends a good brand story is timeless.

What’s a brand story worth?

To us ROI is not Return on Investment...It is Return on Inspiration
A brand story is the hardest working bit of marketing you could ever commission... A core brand story should drive all design, advertising, innovation, PR, content for social media platforms…for years to come.

Everybody’s a bloody story teller

These days it seems everyone is talking about stories. But branding always has been, and always will be about storytelling. Even back to the days when a brand may have been just a mark on a burlap sack, the brand will still have lived and succeeded on the stories that circulated amongst its buyers. The first brand advertising simply seeded stories.

Our Tools

Every brand has a purpose. And every brand can have a ‘cause’ that goes beyond its everyday business. We helped The Coca-Cola Company identify the greater issue of Happiness and linked Hovis to the ‘Secret of Growth’.
We work with brands to discover how their brand history can be the inspiration for their future facing brand story. We help discover the issues that can be used to stimulate debate and create bigger conversations.
Some of our tools...

YOUR BRAND STORIES

We dig into your past – and present – to discover the core stories that are most relevant to today’s consumers.
Refresh

Refresh

We use story based approaches to reposition brands and review marketing strategies.

Inspire

Inspire

We use story techniques to brainstorm new products and services.

Create

Create

We establish a core brand story that can be the springboard for new campaigns, content creation and even a vision of the future.

motivate

Motivate

We create a core narrative that can engage and involve everyone who works on your brand.

Start Up

Start Up

We create a solid foundation for establishing a new brand from scratch including naming, brand identity and integrated market strategy.

Our Clients

The Big Kerbang Client List

Contact Us

Our Business Office

Aldgate Tower, 2 Leman Street. London E1 8FA

+44(0)207 401 3444

info@thebigkerbang.com