I-Spy wanted to differentiate themselves from the many Search Engine Optimisation companies and highlight their superior results. To dramatise this we invented ‘Uptimsation’ and told the story of breaking new boundaries of optimization and exceeding industry standards. We created a unique company lexicon for their product range and ad campaigns that contributed to their profile and eventually led to a merger with Dentsu Aegis to create i-Prospect.
“In a crowded agency landscape they gave I Spy Marketing a genuine advantage by articulating our unique proposition to our clients, our team and the marketplace.”
Chris Whitelaw Founder
Brand story, positioning, logo/ID, advertising, website design/copy, internal comms,