The Coca-Cola Company - Global water unification
Our challenge was to unify The Coca-Cola Company’s 97 global water brands.
To do this we used our bespoke tool ‘Story Mapper’ to analyse 450 competitor TV commercials to discover the core brand story.
Our brand story mapping tool is able to read thousands of pages of data and extract the storylines. We have tuned it to analyse, websites, news, social commentary and even twitter. Story Mapper was built by our in-house text analyst and the Algorithm searches out the story themes and then benchmarks against how much this language is used across all of Google