Sport Wales gave us a brief of ‘Uniting a great sporting nation’. “From grassroots sport to the Principality Stadium, we want to develop a nation of champions”. The brand had to be inspiring for professionals and casual exercisers alike. We linked the diverse audience with a positioning of ‘Everybody Wins’ and developed a flowing, dynamic approachable style that had appeal across all levels of sport.
Brand story, positioning, logo/ID, advertising, website design/copy, internal comms