Our first brand story book and activation toolkit – Natural Happiness - was created for Minute Maid and became the global briefing document for all their agencies around the world (Natural Happiness was later adopted for The Coca-Cola Company’s main brand and the rest is history...Open Happiness).
Our books bring the ‘story to life’ and are designed to inspire creativity as well as ensure everyone connected internally with the brand are engaged and aligned to the brand’s ambition.
The story toolkit chapters provide marketing communication templates across all traditional and new media channels (b2c & b2b) – TV, press, poster, social media, promotions, website etc. They are designed to clients specific marketing challenges and can be activated either by Kerbang or local market agencies.