Greg is one of the agency’s founding fathers. He and Nev Portelli first worked together in the mid-eighties at sales promotion giant FKB.
Then in 1994 Nev called up Greg and asked him if he wanted to set up an ideas factory kind of agency. Their new venture Underground launched shortly afterwards, offering clients a unique blend of creativity and strategy that evolved, twisted, turned and blossomed into the Kerbang storytelling system of today.
Obsessed by rugby union and Manchester United, Greg spends most evenings flitting between Sky channels beginning with a 4. He has recently qualified as a RFU children’s rugby coach and is soon to qualify as a referee, achievements that his 7-year-old son describes, in primary school argot, as ‘well sick’.