We know what your customer is saying
- Our brand story mapping tool is able to read thousands of pages of data and extract the storylines.
- We have tuned it to analyse, websites, news, social commentary and even Twitter.
- It pays particular attention to companies, people, geography and key concepts.
We know about your competitors’ thinking
Our pioneering work in brand sentiment analysis has focused on identifying
the strength of a brand story.
- We do not simply view the brand in isolation.
- We are able to rank it against its direct competitors.
- We can also rank the sector strength relative to other markets in our model.
We can build and validate an idea within 24 hours
With Rapid Insighter™ you can build a survey and within 24 hours have your idea validated
by a consumer audience (we have our own in-house consumer databases, currently 3000, on our books). We can also buy in external databases tailored for bespoke projects, from anywhere in the world.
We help you learn to achieve the big idea
Story storming is a unique process which helps teams develop, understand and determine the
architecture of the brand story from insight to core idea.